VolverSilestone, the worldwide leader of quartz surfaces commissioned forward thinking Spanish artist and designer, Alex Roman to create its new advert, ‘Above Everything Else’.
The 56 and 20-second adverts have been created solely using computer generated images (CGI) – similar to the special effects used in Hollywood Blockbusters for a truly unique and polished vision of kitchens and Silestone.
The highly emotive advert fuses stunning imagery and music to reinforce the exclusive quartz properties of Silestone surfaces. Through the use of CGI, the advert which took two and half months to create, from concept to final edit has a movie like quality, which enforces the brand’s elegant and personal style. The adverts will be broadcast on TV throughout Europe and the United States as well as online.
"We wanted to show a different point of view for our worktops. It's a dreamy vision of reality where different common elements appear and react in the kitchen in a different way than we are used to, with our product. The technical quality of Alex, and the ultra realism he uses in his work, make our image more valuable, if that's possible"- declares Damian Granados, the Advertising and Image Manager of Cosentino Group.”
The successful and astounding work of Alex Roman in the 'The Third and the Seventh' project immediately grabbed the whole Cosentino team. With the idea of making similar concepts, they decided to work with him in this project. The result has been unmatched.
As with previous work, Alex Roman has developed a result that has awe-struck everyone. This time, he did it with Silestone.
Watch the video on Silestone.com